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Research papers

France

Advertising is designed to communicate with subjects, not objects. It is transmitted by the mass-media, which technology has placed at the disposal of mankind to "socialize" communication. These two obvious facts mean that advertising is naturally...

Catalogue: Seminar 1980: Media Measurement And Media Choice
Author: Dominique Leger
June 15, 1980
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Citation

Leger, D. (1980a, June 15). France. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/france-1934